Bold Birthing

In the maternity market tapestry, Bold Birthing was like the underdog with big dreams. But, stuck in the shadows, it felt like it was missing out on its opportunity to shine. There was a desire to stand out from the crowd and drive website traffic, whilst at the same time maintaining a sense of warmth and expertise to attract their expectant families.

Our journey with Bold Birthing began with comprehensive market research, uncovering insights that guided every step of our brand development process. From their vision, mission and values, through to their tagline and content, we tried to encapsulate the brand's DNA in a way that connected and converted their audience. Building on this foundation, we designed a visual identity that felt familiar, yet modern in it's approach. Through this holistic approach, Bold Birthing now positions itself as a beacon of strength and empowerment in the maternity market, poised to redefine the birthing experience for generations to come.